The Etruria concerned is not the ancient home of the Etruscans (modern Tuscany, Italy), but a village in Staffordshire, England. It came into existence when celebrated potter Josiah Wedgwood founded his factory there in 1769.
Nearby legend speaks of a phantasmal White Rabbit seen in the woods there. It was supposed to be a beautiful creature, the color of milk. The story runs that a man once tried to catch it. He saw it and grabbed it, or so he thought, but his arms closed on nothing. The White Rabbit had vanished.